Facebook’s redesigned logo is ready to click.
The social media giant’s CEO Mark Zuckerberg announced Tuesday that the company’s first design refresh in eight years would take the place of the gray arrow that has been the head of the red dot on Facebook profiles.
Now if you login with your Facebook ID, the red dot would be incorporated into the new logo to form the word “surf” in place of the word “Facebook.”
Zuckerberg wrote in a Facebook post that the new look is meant to be an effort to “redesign” and revamp the brand, after news outlets began reporting the company was considering a redesign last November.
As the name suggests, the red dot isn’t the only visible change in Facebook’s new logo, according to Brendan Catalano, design director at Amsterdam-based branding agency ReTargeter.
Instead of a traditional A-type letterform, the new letterform in the Facebook logo is something called a C-type, Catalano explained to Fox News. “Very quickly there are character differences and there’s a certain other look that the graphic designer can pull off in the way the letterforms are laid out.”
C-types feature the letter C elongated into an O-type, which is often used in letterforms in French and German.
Catalano described how designers of a new logo typically take inspiration from materials and non-designer practices such as photography.
The cutest Burger King pets are at it again
“A lot of designers of course [look] at vintage architecture and fine art; looking at all of those, taking into account the object they’re designing, that will give you a lot of insights that they can then apply into their work.”
Catalano warned that some decisions makers may consider the logos as “design vernacular,” but ultimately, that doesn’t mean the style should change.
“These things can be done well. Something that’s modish one day can be revisited the next and stay modish for years. It’s not like trends, it’s something that builds into a long term culture.”
While the logo itself will stay the same, some users might notice other changes in Facebook’s new logo as well.
Some might get the idea that the new Facebook logo is meant to represent the act of surfing rather than surfing. For example, the eye is placed at the center of the logo to represent the eye of the “surf” in the word “Facebook.”
The letter cutout also appears to be longer and slightly recessed. It would be a traditional A-type letterform, but these cosmetic changes don’t mean the design is changing, Catalano explained.
“Our aesthetic [as designers] is to make everything feel a bit modern.”
The logo and other changes to Facebook aren’t just going to stay in one place. The brand will also become a tag line on the company’s new videos.
But before you get too excited, expect to see the “new logo” appear for all of Facebook’s users in July.
Check out the new Facebook logo below: